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Marketing Opportunities

Exhibitors and sponsors are listed in both the Registration* and On-Site programs, but you can stand out even more by taking advantage of extra marketing and sponsorship opportunities. The more you participate, the better the rewards!

*If reservation made by Oct. 2, 2017. **If reservation made by Jan. 15, 2018.

Print Advertising

Spread the word about a new product or service, a raffle taking place in your booth, exciting company news, or anything you want to promote in a full-color program ad.

Registration Program

BOGO Deal!
Buy an ad in both the Registration and On-Site programs and get a 15% discount on your total advertising order!

  • Circulation: Appx. 15,000
  • Submission Deadline: Oct. 2, 2017
  • Ad Sizes Available:
    • Quarter Page: $500
      5" x 3.75"
    • Half Page: $1,000
      8.5" x 5.5" (Add .125" border for full bleed)
    • Full page: $2,000
      8.5" x 11" (Add .125" border for full bleed)

On-Site Program

  • Submission Deadline: Jan. 15, 2018
  • Ad Sizes Available:
    • Notebook: $200
      7.75" x 1.5" (horizontal or vertical)
      Note: These ads appear in the note section in the second half of the program.
    • Quarter Page: $375
      5" x 3.75"
    • Half Page: $750
      8.5" x 5.5" (Add .125" border for full bleed)
    • Full page: $1,500
      8.5" x 11" (Add .125" border for full bleed)
    Note: The on-site program is spiral bound. If you plan on submitting a full-bleed ad, ensure that all important information is contained within a 0.5" margin on the right and left sides.

For more Information & To Purchase

If you are an exhibitor, you may purchase ad space during the online booth selection process, fill out a PDF form with your payment information, or request more information online. Contact Communications Director Krysten Bennett with questions or to inquire about availability.

Digital & Mobile App Advertising

A limited number of digital ads are available to exhibitors and sponsors.

Attendee Confirmation email

  • Circulation: Appx. 4,500 (sent to all attendees upon registration)
  • Submission Deadline: Nov. 15, 2017
  • Size: 125px by 125px
  • Availability: 5 ad spaces available on a first-come, first-serve basis.
  • Cost: $1,000
  • See Sample

NEW! Mobile App Marketing

At the 2017 MVC, 1,401 attendees used the MVC mobile app on a mobile device or computer, resulting in 82,743 total page views. Users gave an average rating of 4.23 out of 5 stars.

  • 3-second banner ad: $500 (5 available)
  • 6-second banner ad: $1,000 (5 available)
  • Attendee game challenge: From $100 (based on number of points earned)
    Exhibitors/sponsor may create a photo-based challenge (e.g., take a photo of a product, get a selfie with a company rep, etc.) in mobile app. Attendees earn points for completing challenges and compete to win prizes.
  • Interactive map pin for exhibitor profile: $300
    Users may tap a link in the profile to go directly to that exhibitor's booth on the floor plan. (Regular profiles contain the booth number but no link.)
  • Enhanced exhibitor profile: $300
    Exhibitor may provide images and/or documents that would be housed in their exhibitor profile. (Regular profiles contain only text.)

For more Information & To Purchase

If you are an exhibitor, you may purchase any of the above items during the online booth selection process*, request more information online, or contact Communications Director Krysten Bennett with questions or to inquire about availability.

*Marketing items appear under "Optional Items" on the booth selection page.

New Product Showcase

Does your company have a new product, equipment or service you want to share with MVC attendees? Show it off in this showcase exhibit!

How it Works

  • Display your item on a pedestal table, along with any marketing materials or pamphlets.
  • Signage will direct attendees to your booth to learn more.
  • Only products that have been introduced or modified within the preceding 12 months, please.
  • Cost: $200 or complimentary with a $5,000+ sponsorship commitment.

Only 25 places are available in the showcase, so make sure you get a spot by making a reservation now!

For More Information & To Purchase

If you are an exhibitor, you may purchase a space during the online booth selection process, request more information online, or contact Exhibits Manager Cindi Rains with questions or to inquire about availability.

Exhibit Hall Passport to rewards - Sold Out!

Raise awareness about your brand and entice attendees to visit your booth by participating in the popular Exhibit Hall Passport program.

How it Works

  • You supply a photo-based challenge to appear in the mobile app passport. For instance, you could ask attendees to take a picture of your company's newest pet food on display in the New Product Showcase, take a selfie with a company rep, or post a photo of something they like in your booth. Be creative!
  • Attendees post the photos, which appear in the MVC's social and mobile app feeds for everyone to see.
  • Attendees who complete all 20 challenges are entered in a raffle for fabulous prizes, compliments of your company!
  • Spaces Available: 20 SOLD OUT!
  • Cost: $200

Direct Mail

Contact attendees directly on your schedule! Get your potential customers excited to meet you on site by reaching out to them before the MVC, or follow up with them afterward to reiterate your message.

  • Audience: All attendees or select demographics
  • Number of Uses: Single
  • Format: Adhesive mailing labels
  • Cost: 12 cents each

For More Information & to Purchase

Contact Exhibits Manager Cindi Rains with questions or place your order online.