Media Kit
Top MVC Emails |
Number Sent |
Open Rate |
Bounce Rate |
|---|---|---|---|
MVC 2021 (virtual) |
|||
| Virtual Platform Login Password and login link; sent one day prior. |
2,957 | 82.55% | 0.41% |
| Registration Confirmation | 3,645 | 76.86% | 0.73% |
| Event Reminder Sent the week prior to MVC. |
2,780 | 76.54% | 0.47% |
| Post-MVC Feedback | 3,258 | 42.25% | 0.40% |
| Registration Invitations Series of four emails. |
41,812 | 27.07% | 2.25% |
| 2021 Total Sent / Averages | 54,452 | 61.05% | 0.85% |
MVC 2020 (in person) |
|||
| Badge/Address Confirm | 3,033 | 81.74% | 0.16% |
| Registration Confirmation Both pre-MVC and on site. |
5,826 | 69.53% | 1.51% |
| Event Reminder Sent the week prior to MVC. |
4,216 | 67.32% | 0.26% |
| Post-MVC Feedback | 5,052 | 38.42% | 0.22% |
| Registration Invitation | 14,303 | 28.00% | 3.71% |
| 2020 Total Sent / Averages | 62,598 | 40.15% | 2.24% |
Global Benchmarks 1 |
18.0% | 0.70% | |
1. According to Campaign Monitor 2021 Email Benchmarks.
| Number of Unique Users | 3,756 |
| MVC App Adoption Rate | 65% |
| Industry Average Adoption Rate 2 | 63% |
| Total Engagement3 | 185,000 |
| Industry Average Per-Event Engagement 2 | 23,969 |
| Banner Impressions / Taps | 173,000 / 262 |
| User Contributions4 | 8,210 |
| Minutes Open | 140,000 |
| Session/Speaker Surveys Completed | 4,500 |
| Overall Evaluations Submitted | 155 |
2. According to CrowdCompass' Mobile Event App Benchmark Report.
3. Engagement: All possible passive and active user actions (e.g., viewing, adding to schedule, taking notes, completing a survey, sharing to social media, bookmarking, sending messages, etc.)
4. User Contributions: All active user interactions (messages sent, social shares, appointment scheduled, photos viewed, session check-ins, sessions rated, contact shares, and surveys taken.)
Attendees who rated the 2020 MVC mobile app as good or excellent.
2,558 976 222
apple | android | web
“The app-access to schedule, notes, and attendees was great!”
“I thought the app was very user friendly and helpful.”
Attendees who are likely or very likely to return to the MVC.
Attendees who rate the MVC as equal to or better than other regional/national veterinary conventions.
“The show was AMAZING. Really appreciate the hard work put in to create a really solid show. Hopefully next year we’ll be able to do even more!”
“[My favorite part of the MVC is the] ability to connect with colleagues and exhibitors.”
“I love the exhibit hall, meeting and talking to all of the exhibitors.”
“The networking opportunities were amazing. I love getting to talk to reps about their product and actually see it physically!”
Average attendee rating
Variety & Usefulness of Exhibitors