Keep the conversation going after hours! Join MVC—and a few hundred of our closest friends—at happy hour in the Exhibit Hall on Friday evening.

How it Works

When you sign up, you’ll purchase a bundle of drink tickets. We will print your desired quantity with your logo and have them ready for you to pick up on site.

Distribute them to your booth reps, who can share their tickets with booth visitors both before and during the event.

Attract even more visitors to your booth during Happy Hour with food or snacks! Order through the convention center and offer food/snacks right in your booth. Check out options here!

Space is limited, so reserve your spot today!

Marketing Perks

Participants enjoy the following promotions as part of their reservation:

All participating companies will receive the following:
  • Mentioned in the dedicated event email invitation
  • Listed in the printed program, mobile app, and any on-site event signage
  • Customized drink tickets pre-printed with your logo
  • 1 Appreciation Point
The first companies to sign up enjoy extra bonuses!
  • First 5 companies to sign up receive a free spot in the MVC Mobile App Game ($400 value) SOLD OUT
  • First 10 companies to sign up get their logos featured in the email invitation SOLD OUT

How to Sign Up

See your confirmation email for a link to login and edit your reservation, or contact us for more information.

Event Details
  • Date: Friday, Feb. 21, 2025
  • Time: 4:30 to 6:30 p.m.
  • Max Participants: 20 companies
  • Bar locations:
    • Social Space (back of 700-800 aisles)
    • Attendee Lounge (back of hall, between 300-400 aisles)
    • 3rd location TBA
Cost
  • Drink Tickets:
    • Bundle of 100: $1,000 ($10 per ticket + $100 reservation fee)
    • Bundle of 75: $900 ($12 per ticket + $100 reservation fee)
    • Bundle of 50: $750 ($13 per ticket + $100 reservation fee)
    • Bundle of 25: $475 ($15 per ticket + $100 reservation fee)
  • Sign-Up Deadline: Jan. 21, 2025
  • All sales final; no refunds
On-Site Pickup

Please designate a staff person to stop by the Exhibitors counter to pick up your tickets during the following hours:

  • Wednesday 2/19: 12–6:30 p.m.
  • Thursday 2/20: 7–10:30 a.m.

Happy Hour FAQs

Existing Exhibitors: Log in to the MVC registration system using the link found in your confirmation email. Under “Booths and Extras,” click the “Reserve More” button (to save a place and pay later) or “Buy More” button (to reserve your place and pay at the same time). Then click the desired number of tickets you’d like and click the button at the bottom of the page to complete the process.

New Exhibitors: Refer to your invitation email for a link to access the registration system. Follow the prompts to enter your company information and select your booth. Before advancing, scroll to the “Special Events” section at the bottom of the page to select your desired ticket package.

Not yet an approved MVC exhibitor? Apply here!

Please keep in mind that ticket sales will close on Jan. 21, 2025, to allow us time to print tickets and make other arrangements for the event. All reservations and modifications should be made by this date.

We understand that participation may not be within budget or company standards for all. If that is the case, please consider the following engagement ideas to entice attendees to interact with you during the Happy Hour:

  • Purchase a spot in the MVC Mobile App Game
  • Host a giveaway at your booth during the designated happy hour time (4:30-6:30 p.m. on Friday)
  • Host an interactive game (trivia, memory cards, spin the wheel, etc)
  • Offer snacks in your booth to visitors (see below regarding catering)
  • Make sure your team is on site and prepared for booth traffic
  • Post on social media using #2025MVC across platforms with your booth number to let them know where to find you
  • Check out the many other sponsorship and marketing opportunities at MVC

Exhibit Hall concessions stands will remain open for the Happy Hour. We strongly encourage all exhibitors to consider catering options, from small snacks to displays, to not only enhance the attendee experience, but also to drive traffic to your booth.

Please note, with the exception of wrapped, bite-size candy or peppermints, all food and beverage items distributed from your booth space must be ordered through the convention center caterer. A full menu of their offerings and ordering information can be found here.

Please see the Cost section in the green box above for pricing information.

You are welcome to make adjustments after purchase. However, be advised, you will not receive a refund if you decrease the number of tickets you order. Therefore, we recommend starting small and increasing your purchase later.

Please keep in mind that ticket sales will close on Jan. 21, 2025, to allow us time to print tickets and make other arrangements for the event. All reservations and modifications must be made by this date.

The tickets can be used during the happy hour only (Friday from 4:30 to 6:30 p.m.) at the designated bars in the Exhibit Hall. The bars will be located in the Social Space and Attendee Lounge (view floor plan) and will offer the following beverages:

  • Bottled water — $5.00
  • Assorted sodas — $5.00
  • Domestic and premium beer — $7.50 / $8.50
  • Premium Wine — $10.00
  • Mixed drinks — $11.00

You will be able to pick up your branded tickets on site at the Exhibitors counter. More information and instructions will be provided in the event reminder email sent the week before the MVC.

You are welcome to distribute the tickets to anyone you wish (including your own staff!), as long as they are registered for the MVC. Remember, badges are required for entry into the Exhibit Hall, so if you’d like to share with your customers who aren’t attending, they will need to obtain an Exhibit Hall day pass. These can be purchased on site, either by them or by you, for $25 each.

Due to demand and logistics, please do not expect to purchase additional tickets on site, but you can check at the Exhibitors counter prior to the event to inquire about extra tickets. If none are available, the bars will accept cashless payment if you wish to continue buying drinks for yourself or others on site.

This happy hour is an opportunity for all exhibitors to engage with attendees and grow relationships in a more casual setting. To ensure the best use and engagement, work with your team on how and to whom your drink tickets should be handed out (e.g., during conversations, potential sales, returning customers, etc). As you distribute your tickets, be sure recipients are aware of what the tickets are for and when they can be used.

MVC prohibits other beverage-based offers at individual booths during this time. However, you are welcome to offer food in your booth. Please see “Will there be food available?” above for catering information.

If you are no longer able to participate, please contact us directly. Be advised, no refunds will be given if you cancel. If you aren’t certain whether your company participate, we strongly recommend you confirm this prior to making your reservation.